Innovation
To develope distinctive and creative ideas, products, processes. To put them into practice. To be able to change them when necessary.
Diversity
To reach a vast number of countries and different customer groups via various products. To keep sense of belonging in high level by inholding diversities.
Sustainability
To see the risks in all fields, to analyze them and to take precautions. To notice the effects on company, to create knowledge and experience that ensures continuity.